Behind the Brand

I’m Melissa, the heart behind the brand.
WHN LINE was born from my whakapapa, my journey and the parts of myself I spent years trying to understand.

Growing up away from Aotearoa I often felt caught between worlds. Proud of where I come from but disconnected from the language, lands and stories that shaped my bloodline.

WHN stands for Whakapapa Holds the Name, a reminder that our lineage, ancestors and their stories live on through us. That no matter how far we travel or how lost we feel, our roots never leave us.

WHN LINE became my way of reconnecting and to create unique designed clothing that lets others wear with mana.

A woman and a young girl walk along a sandy beach with rocky cliffs in the background. The woman is wearing a black hoodie and shorts, while the girl is wearing a purple shirt and black pants.

Contact us

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